Hence, Henkel has one of the youngest management boards among European public companies, and all the members of the management boardaside from mecame from within Henkel. But this you know, Stan Smith, and our relationship with him is 50 years old, strong as ever. Do consumers really want this? You know, diversity and inclusion is one also. than 800 patents with most innovations inspired by an athletes needs. he said. the issues as they are happening. Siemens AG, Germany (board member and member of the Innovation Committee), International Business Studies, Copenhagen Business College, Denmark, Executive Program, Harvard Business School, USA. humanitarian aid to refugees and childrens charities, as well as supporting employees In these meetings, managers at all levels and their teams developed a sustainability action plan for their own particular areas, defining concrete measures for achieving the targets on the road to Factor 3. This website is maintained by Muma College of Business. You dont find this very often in the IT business, where I worked before joining Henkel. I think that that's where you got to be very careful and say you can't come in at every single situation all the time. We also use the ShopperLab to demonstrate to retail clients how they can use this approach in their stores. through July 2026. We point out, for example, that anyone can go to Harvard if they are a top achiever but first they have to reach that level. Rorsted: I think there are different challenges at different stages. Why do intrinsically good approaches get bogged down so quickly? Kasper Rrsted was 42 years old when he was fired from Hewlett-Packard in 2004. And that's what we brought into the market. And I also think it's important to understand that we do hire people with very different opinions. 2022 Worlds Most Admired Companies. So successful that the Adidas supervisory board voted last year to extend his contract Continuity and strong leadership . And of course, a critical part of my role is to make sure Henkel has the right team in place. Rrsted is the third guest of the series, following on the heels of Marc Randolph, What does it take to become the leader of one of the biggest and best-known brand names in the world? TAMPA (March 31, 2022) --During a wide-ranging informal discussion before a sold-out The turnover rate in China is around 25 percent. Rorsted: And we do that also, we have pulled the plug in the past. Rorsted: You know, I spent a lot of time listening to make sure that I really understood the situation at the appropriate level. got to take the lead and we want to be the leader in sustainability.. Eisen: Sustainability has come to mean so much more than just the environmental impact and the responsibility there. Born February 24, 1962, in Aarhus, Denmark, Earned a degree in economics from Copenhagen Business School, Participated in executive programs at Harvard Business School, Serves on the boards of international media conglomerate Bertelsmann and Denmark-based industrial company Danfoss. As CEO, I believe that a primary task for me and the management board is to shape Henkels growth strategy and clearly communicate it to all employees. We have probably, you know, three to 400,000 people directly and indirectly employed by Adidas in China. The Danish businessman has been at the helm of the global sportswear giant since 2016. I try to establish clear rules of the game. It isnt enough to pay well; you have to offer people a career path, including international job rotations and unique opportunities. Not everybody in Europe, you know, liked the political direction for many years in the U.S. You know, right now there's tension in China. So he or she speaks on behalf of the company. We see faster decision making, faster information transfer. 4202 E. Fowler Avenue, BSN 3403, Tampa, FL 33620, USA813-974-4281. Protecting workers' jobs. He also believes the company should stand up and address In keeping with our vision of being a global leader in brands and technologies, we then formulated five values: customers, people, financial performance, sustainability, and family business. Rorsted: Its how I was raised. Kasper Rorsted: Many companies have sustainability strategies and targets, but sustainability can only become an integral part of peoples daily work if all employees understand the underlying principles. Rorsted: I think that we've taken some very very, you know, big steps in the last five to 10 years, and we've been on the journey for 20 years. Kasper Rorsted: Thats right. Everything here exudes tradition, dignity, and a spirit that seems to draw its strength from the stillness. Our management team has become more diverse as well: three of the six members of our management board are non-Germans, and in the managerial levels immediately below, more than half come from abroad. Adidas Extends CEO Kasper Rorsted's Contract for Five Years Then youll be successful. This advice has become my life motto. But I think that the most profound difference for us is that we were making it an integral part of our business model. Before I joined Henkel, I was told there was not much room for change. It also meant that we had to take some major decisions that were unpopular at first, but the employees recognized our determination. He was born in Aarhus, Denmark and is a Danish national. Where do individual employees currently stand in terms of performance, and where do we see their potential? Discover job vacancies, find out how to apply to them, and learn more about careers at Maersk. Other companies execute sustainability But it's a question of time. His. Nike has also made a lot of moves on this front. Before joining Adidas, Rrsted was the CEO at Henkel from 2008 to 2016. Kasper Rrsted, CEO of Adidas, is the Muma College of Business Thought Egon Zehnder: You just said that it was an intellectual challenge that brought you to Henkel. If you dont do that, you cant do anything for your employees professional development or give them useful feedback. world, then that is an issue, he said. up next to his 30 other pairs. and making it an integral part of the Adidas business plan. In the meantime even the traditionalists here at the Dsseldorf consumer goods company happily overlook such breaches of protocol. Germany. Rorsted: We tried to create a completely transparent approach to future corporate development and we defined very clear targets. Rorsted: You know, I think I have the Stan Smith shoe here, which is made out of mushroom leather. From 2001 to 2002, Read more Search Rorsted: I personally believe that you can only be successful in the long run if you keep asking yourself what can be done better and where potential is still hidden. But, for example, if China is going to be one of our three most important global markets in 2015, do we have people on the ground who can really get things done? Sign up for free newsletters and get more CNBC delivered to your inbox. When I walked in, I saw a lot of opportunities here, he joked. We developed it ourselves in recent years, and it creates transparency for all managers. getting wrong and be fully committed to it, Rrsted said. My personal involvement certainly made clear how serious we are about this. For me, this is one that has such a devastating impact on the entire environment, CNBC is the recognized world leader in business news, providing real-time financial market coverage, business content and general news consumed by more than 547 million people per month across all platforms. In countries where Henkel is hardly known, we prefer to target specific groupsfor example, through partnerships with individual professorships all over the world. What was happening inside the company that made you realize you really had to do things differently? And we've also seen that, you know, consumers while they say they're willing to pay for sustainability, eventually, they want to pay the same for sustainable products on unsustainable products. The management team under the leadership of Kasper Rorsted succeeded in steering adidas and its employees healthily and safely through this unprecedented crisis. If you look from an investor standpoint, we've also changed one of our LTI long term incentive components are built around ESG. If we dont have a team that is a mirror of the Thats why I spend around 170 days per year abroad, meeting employeesfrom top executives to young high-potential individualsas well as customers and business partners. He has been at the helm of the global sportswear giant since 2016. business studies from the Copenhagen Business College, graduating in 1985. We know who is performing particularly well in a country and might be ready for the next steps. The company is active around the globe and currently employs about 47,000 people. through donations. Smith tennis shoes made from a mushroom-based leather. We don't get all things right at the same time, you know, but when we get something wrong, I think we need to recognize we're getting wrong and be fully committed to it. At USF, the athletics department is in the fourth year of an eight-year partnership This also gave us the courage to stick to our goals and decisions even when things got tough. Toyota's Leadership Style: Respect and Relationships Rorsted will leave the global apparel and footwear giant next year despite a contract renewal in 2020 that would have kept . On 22 August 2022, it was announced that he would hand over his role as CEO 2022. Rorsted: You know, it's hard to remember back then. In 2021, the German company had $23.6 billion in sales worldwide. Family for me is more important than the job, he The simplification was the most important aspect. And I think it should be done less with the personal opinion of the CEO, because the CEO represents the company, but is not the company. His presentation is scheduled for March 31 at the Oval Theater in USFs Marshall Student Where do you see Henkel today in this respect, and what challenges are looming on the horizon? The most important part is we're committed to China, as I said, we have three to 400,000 jobs that are depending on Adidas, so we have to make sure that we continue to be successful also in the future. Our people are important to me and I hope that they realize it. Adidas CEO Kasper Rorsted. Rrsted said for the past seven years, the company has produced products with an increasingly Right now we have done a recent survey, 70% of our consumers prefer to buy sustainable products. Kasper Rorsted: Because Henkel is a global and diverse company, it's crucial that we all have a common understanding of what strong leadership means. Companies need to make a cultural shift to measuring performance based on employee output, not hours spent in the office. at Henkel in 2005 as the executive vice president for human resources management, And I think it's important that each CEO and company finds a few areas and tackle those with vigor because that way you really make progress, instead of trying to do everything else. The company has also made a sustainability pledge, vowing to make 9 out of 10 products 10 Things You Didn't Know About Kasper Rorsted - Money Inc worn, returned, ground up, and then remade into new products, and using natural and Not for this quarter thatll soon be over. We conducted 670 workshops across the globe, which yielded around 6,000 initiatives for implementation. announced that he is not running for re-election and is stepping down from that role Where do you see room for improvement? Developing an employer brand takes time. Now we are down to less than 400, and yes, theres still potential to focus further. Kasper Rorsted: I am convinced that a visible and accessible leadership style is most effective. 'Get the strategy and the team right': An interview with the CEO of Eisen: Is that tricky when you have so many high profile people that you endorse? Adidas suspended the operations of its a controlled lab environment. They try to, you know, say execute sustainability through donations. I think it drives change, it drives responsibility. McKinsey: On the topic of getting the team right, how do you recruit and retain the best peopleespecially in markets where the Henkel brand is not so well known? sustainable by 2025. Kasper Rorsted: Because Henkel is a global and diverse company, its crucial that we all have a common understanding of what strong leadership means. recognized speakers, entrepreneurs, and innovators in business and industry for informal And I think over time that will happen, but I think we need to give the consumer the choice of both. tickets, visit: usf.to/adidas. see the end of plastic waste. And I think you'll see that also when we bring it out, it's coming out this year going into volume next year. Center on the Tampa campus. He focuses on building relationships with his team and even drives them to become a healthier individual. announced that he is not running for re-election and is stepping down from that role And if you cant do that, you cant be there as an employee. With the value We put our customers at the center of what we do, for example, an executive cannot travel to the U.S. for a workshop and come back without having seen a single customer. It was great fun., On being a digitally enabled company, he said, At the end of the day, we sell cool Egon Zehnder: What values are personally important to you? I spoke to him and his wife two weeks ago, of course, like we're speaking today, and they're super excited about us bringing this product into the market in the late summer. The company has 62,285 employees worldwide, with 2,500 retail stores in over Egon Zehnder: Other corporate decision makers like to talk about strategies, innovations, strong brands. in getting Rrsted as a featured speaker. We aim to turn Henkel into a real-time enterprise. We are working on several initiatives, such as a standardized master data-management system for the whole company and an improved predictive model for raw-material price development. And I think in the world of political correctness, I think it is important that we have people that have different opinions for different reasons. You are switching to an alternate language version of the Egon Zehnder website. and authors in business and industry for informal talks that cover a wide range of We will go deep in the markets where we already have a strong presence, and we will selectively enter new growth markets. We want to hear from you. So I do think that it's very important that the industry takes the critique, you know, at heart. Get this delivered to your inbox, and more info about our products and services. Can this ever truly be an environmentally friendly industry? And there are certain elements that are very closely related to sport. I eat with employees in our canteens whenever I am traveling or here at headquarters. deal with Adidas. The Dane is said to be a visionary but also a dynamic CEO. McKinsey: In 2013, Henkel began a global rollout of a new leadership-development program. The company formerly owned the Reebok brand, and the sale of Reebok Furthermore, I am certain that if I were to tell our managers tomorrow that no changes would take place at Henkel for the next three years, no one would believe me. There are no human winners in this game. Some business students will also have the opportunity to ask Rrsted questions, as well as audience members who submitted questions before . In the difficult economic environment of 2008 and 2009, it was also particularly challenging to work on developing new corporate values and vision while at the same time focusing on steering the company through the crisis. Where do we want to go as a company? Rrsted started His favorite app 365 Dream Continuity and strong leadership are important especially in these times, also in view of the new strategic cycle which will start in 2021." Kasper Rorsted: , am convinced that a visible and accessible leadership style is most e ective My door is open; , encourage colleagues to call me directly Our employees know who , am and what ,m doing , eat with employees in our canteens whenever , am traveling or here at headTuarters <ou cannot run a global company I personally invested a great deal of time and effort in explaining to our people why we need to move ahead faster than before, where the journey will take us, and why this will leave the company even better and stronger in the future. Adidas CEO Kasper Rorsted on How Kanye West's Politics Have - Yahoo It has been and will continue to be a super important market for us. McKinsey: As a non-German and the first Henkel CEO who did not grow up in the company, you represent a cultural change at Henkel. Kasper Rorsted: I would like to share a piece of advice my father gave me many years ago. Adidas extends Rorsted tenure for five years - Just Style At Henkel 30 percent of our managers are already women. And I think we are a learning organization. strategy. Kasper Rorsted: Good to see you. The following is the unofficial transcript of a CNBC interview with Adidas CEO Kasper Rorsted from the CNBC Evolve Global Summit, which took place today, Wednesday, June 16th. And as soon as I did that, I do believe that we took the appropriate actions. Rorsted: Diversity management is one of the issues at the top of our agenda. He eats cereal for dinner. The sportswear giant announced today that its supervisory board extended the appointment of the executive chief for another five years. We need to help more women develop the skills they need for management positions. He says it was his career's worst setback, and he blames getting fired on his bad attitude and confrontational style of leadership. And I think respecting those different opinions is very important that we don't have a uniform opinion right now. American sports fans. He retained this position following Compaqs takeover by Hewlett-Packard (HP). What we've done is we've built products for the last, you know, almost seven years now that have a high content of either reusable materials or reusable plastic and resold it. The German sportswear giant says that it has opened its search for a replacement, with. Got a confidential news tip? been a declining trend for 20 years. And then of course, you said yourself, you know, aggressive targets. Adidas CEO Kasper Rorsted will remain at the helm. On his greatest accomplishment outside of work, he shared that he has been married If we do not expect to win in a market in a reasonable period of time, we will exit that market. That's another tricky tightrope that you have to walk when it comes to speaking out against human rights. Rrsted started But it was definitely the right thing to do; the changes will play a decisive role in the companys long-term direction and growth. Eisen: Well, how do you determine what issues to speak up around? For me, that is one that has such a devastating impact on the entire environment. Egon Zehnder: After a career devoted solely to IT, at the age of 42 you decided to change industries. Eisen: Well on that note, I noticed that you have a new collaboration with Allbirds for a very low carbon footprint shoe. It is also extremely important to follow through on any personal commitments we make regarding career or other professional development opportunities. Kasper Rorsted is married and has four children. But the man who has been setting the course and dictating the tempo here for four years is made of different stuff. He leads the company forward in good times and in bad, achieving one goal after another. One example is our home market, Germany, where were making very high capital investments; with around 13 percent of sales, its our second-most-important market after the United States, and it will remain a cornerstone of our success. These challenges are familiar to Kasper Rorsted, who in April 2008 was named CEO of Henkel, the Dsseldorf-based manufacturer of home- and personal-care products and adhesive technologies. After all, in only a few years Rorsted has not only established a new corporate culture at Henkel, but also put the company on track for a promising future. Dark wood, sandstone, muted light seeping in through the glass ceiling, an almost meditative silence when you enter the reception area of Henkel headquarters in Dsseldorf-Holthausen, you intuitively lower your voice and slow your pace. Kasper Rorsted: I was in no way aiming for a break with the culture of the company, but I did want to succeed in initiating a quick and thorough transformation.
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