font-weight: bold; The company has its reach to more than 100 destination in the USA 4. Southwest Airlines is clearly a big operation. Southwest Airlines is an American low fare airline based in Dallas, Texas. Our Employees are the Heart of Southwest. 2023 Southwest Airlines Co.All Rights Reserved. text-decoration: none !important; Southwest Airlines Operational Philosophy defines key principles and expectations for Frontline Employees. People representing diversity of 20 American Airlines Statistics [2023]: Passengers, Revenue, And Facts, 20 Remarkable United Airlines Statistics [2023]: Passengers, Revenue, And United Airlines Facts, Topics: Airline Company Statistics, Research, Zippia. Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. html[lang="es"] div.footer div.flex-placement > b:nth-child(6) { And date from the US Department of Transportation (DOT), as flawed as it is, support this analysis. To connect People to what's important in their lives through friendly, reliable, and low-cost air travel. Domestic travel still makes up the vast majority of Southwest Airlines passenger totals. Were committed to doing the right thing, which as outlined in our Human Rights Policy Statement, includes conducting business in a way that protects and promotes human rights. } height: 6px; width: 273px; width: 273px; Flights per day in 2021 were greater than 2020 but less than 2021. Freight is a constant need in the economic supply chain, so Southwest is able to play its part in this industry. .compare-fares-secondary--row:nth-of-type(10) .compare-fares-secondary--header-cell .compare-fares-secondary--label div::after { Revenue for Southwest Airlines (LUV). Accessed April 21. Were committed to being a place where Employees feel welcomed and encouraged to bring their whole selves to work without fear of hate, racism, discrimination, harassment, intolerance, disrespect, or injustice. } By interacting with customers and joking around with passengers, they are able to grow customer allegiance in this market by acting in the same way that the brand has tried to portray itself. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Southwest Airlines. Southwest Airlines 10-K SEC Form. Accessed April 21, 2022. How many people work for Southwest Airlines? Southwest will always make sure that their customers have the advantage of flying at low fares, have great customer And since 2007, its labor cost per available seat mile has risen 21.0% adjusted for stage length and inflation. )"; Next, and only after operating safely, we balance being low-cost and reliable, all delivered with world-class Hospitality. color: #111B40; height: 6px; We are proud to recognize our Cultural, Heritage, and Pride months throughout the year. And you know what? div.footer div.flex-placement b a:hover { 2018 has so far been Southwest Airlines biggest year when 163.6 million people flew with them. Below are just a few of our 400+ partnerships, supporting impact across our diverse communities. } Our People are the Heart of Southwest Airlines. Southwest Airlines Co. began its operations in 1971 and has been serving the industry for the past 43 years now (Southwest Airlines, n.d.). Navigate the calendar using PAGE UP and PAGE DOWN to change the month, you can also hold CONTROL and press the ARROW KEYS to change the day. The major ones include -. color: #111B40; Asian (52) 4.0 Black or African American (106) 4.0 Hispanic or Latinx (64) 3.9 Indigenous American or Alaska Native (9) 3.5 Native Hawaiian or Other Pacific Islander (20) 4.3 White (170) 3.7 Middle Eastern 5.0 Former Employee WFH Opportunity The airline came to existence in 1976 and its name became Southwest in 1971. English. For much of the last two decades of the 20th century, Southwest was growing at a rapid pace. There is information in the previous heading. white-space: normal; August 10, 2015 html[lang="es"] div.footer div.flex-placement > b:nth-child(7) { } } Southwest Airlines passenger load factor from 2011 to 2021. Accessed April 21, 2022. But over the last five years it has grown into perhaps the most significant cost challenge that the carrier faces. Mar. Each of our Employees bring their own talents, creativity, and individuality. This rating reflects the overall rating of Southwest Airlines and is not affected by filters. Our focus is to fuel ongoing momentum to operationalize DEI in our processes and practices to achieve systemic and sustainable change. We take pride in our reputation as the airline with Heart, and that naturally extends to a passion for making a difference in our communities and protecting our resources. color: #636363; Weve got you with our free in-flight entertainment. The Southwest Airlines Community Outreach Team drives Southwests Citizenship efforts by cultivating more than 400 community relationships to generate impact across our diverse communities. Our Annual Report on Form 10-K contains more information on the various unions representing our Employees. WebPeople are, and always have been, the heartbeat of Southwest Airlines, and we work to advance and connect them to the things that are important in their lives. left: 278px !important; WebRyan C. Green. People representing diversity of culture, background, experiences, and viewpoints. div.footer div.flex-placement a:hover { To read more about how Southwest is doing its part to be a good citizen, read our annual corporate social responsibility reportThe One Report. Conor enjoys creative writing between his work doing professional content creation and technical documentation. /* Air CheckIn Banner Button Fix */ color:#111B40; Web83.4% EPS, Diluted 1 $1.16 Net Income 1 $723M Operating Income 1 $1.1B [1] [2] x Southwest Airlines Co. operates one of the world's most admired and awarded This can be attributed to the impact the Covid Pandemic had on the airline, like the rest of the industry. The same story is happening in places like Sacramento, Austin, Nashville (amongst the earliest examples), San Jose, and Raleigh-Durham. /* Fare chart comparison flyby */ width: 273px; Indicates external site which may or may not meet accessibility guidelines, 2023 There is information in the previous heading. .facebook-share-button-command--button { Rapid Rewards, a frequent flyer program that is revenue based for both earnings and redemption, with guaranteed access to inventory for redemption. Southwest succeeds when we stay agile and focused on being excellent in all we do. width: 273px; } Employees are expected to follow Company policies and procedures designed to enable operations at an acceptable level of risk for Southwest in compliance with regulatory requirements. Only 6% of Southwest Airlines employees earn a salary of $60k-100k a year. font: italic normal 11px/1 Arial; 4Available only on WiFi-enabled aircraft. This annual report outlines our commitment to transparency and inclusion by outlining our priorities and path forward. margin: -1px; 59% of employees earn a salary of $25k-40k a year. Southwest is one of the largest airline brands in the world 2. .compare-fares-secondary--row:nth-of-type(10) .compare-fares-secondary--header-cell .compare-fares-secondary--label div::after { /* Air CheckIn Banner Button Fix */ This is the first segment of its target market. Operating as a low-cost carrier means the company is seeking to serve cost and value-conscious consumers, small business executives, and customers who are traveling short distances and prefer a low-cost fare. Were a Company of People. Follow on Twitter@Airchive. left: 482px !important; div.footer div.flex-placement a:hover { These were perks that attracted people from different age groups. } width: 273px; Tammy Romo. /* Spanish Homepage footer */ When an airline is growing rapidly it can offset cost increases on its existing network by spreading fixed costs across more flights aircraft and destinations. WebTicket Refund and Reimbursement Requests. They were right. clip: rect(0,0,0,0); The most common ethnicity at Southwest 81.2% of Southwest flights in 2021 were on time. Its who we are. html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(2) { font-size: ; } } The company is known for its outstanding quality in providing services and it 's cost effective ticket prices to its many passengers throughout the nation. Though not the biggest part of Southwest Airlines, freight service plays a key role in diversifying Southwests assets, which gives them strength within the industry. To be the world's most loved, most efficient, and most profitable airline. Southwest is also one the most profitable airlines in the world posting a profit for 34 consecutive years. 5Due to licensing restrictions, on WiFi-enabled flights, free live TV may not be available for the full duration of the flight. Is Southwest Airlines the most popular airline in the United States? For a predominantly domestic-based airline, Southwest provides a large variety of locations. These figures do not include contract or part-time employees. /* Air Booking Select - Fare benefit sub-label workaround */ Southwest Airlines employees are most likely to be members of the republican party. Search job titles. The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries. .air-booking-select-compare-fares-secondary .compare-fares-secondary--header-cell { Earn up to 10,000 points per night on hotel stays. Southwest Airlines Co. All Rights Reserved. html[lang="es"] div.footer div.flex-placement > div:nth-child(9) { bottom: 200px; Welcome! [data-class="swa-g-screen-reader-only"] { height: 1px; color: #636363; There is information in the previous heading. In the U.S., Southwest serves 42 states, as well as Washington D.C. and Puerto Rico. 54% of Southwest Airlines employees are male and 46% of Southwest Airlines employees are female. html[lang="es"] .header-flyout--promo-section .link--text div { font-size: 12px !important; } position: absolute; Southwest Airlines was formed in 1967 by Rollin King and Herb Kelleher and started service in June of 1971. A plurality of employees at Southwest Airlines stay for 1-2 years. left: 278px !important; div.footer div.flex-placement b a:hover { Based in Dallas, Texas in the Southwest offers flights to their passengers to get them to their destinations when they want to get there, on time, at the lowest possible fare. Southwest is also found in ten other countries. overflow: hidden; Clear All. A free inside look at company reviews and salaries posted anonymously by employees. Today St. Louis sees 91 departures a day from Southwest serving more than 33 nonstop destinations around the US. When hiring for customer service positions within the organization, Southwest focuses on attitudes rather than skills and encourages peer hiring. .header-flyout-links .header-flyout-links--item .swa-icon_search { padding-left: 1px; } right: 185px !important; On average, employees at Southwest Airlines stay with the company for 5.6 years. But, flight crews are the closest interactions that a customer has with the product, budget flights, which are a simple, undistinguished product. The most common certification among Southwest Airlines employees is generator technician certification. Our Culture is often imitated but never duplicated, and every Employee plays a role in promoting and preserving it. Our disclosures are informed by the Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB), and aligned to the United Nations Sustainable Development Goals (SDGs). Southwest has been able to capitalize on its returning passengers by enticing them with its reward program. External site which may or may not meet accessibility guidelines. } 23,500 people are involved in their flight operations, 3,200 are involved in maintenance, 21,000 are involved in ground service, and 7,400 in administration. These efforts, commonly referred to as ESG (environmental, social, and governance), support our Purpose to connect People to whats important in their lives through friendly, reliable, and low-cost air travel, and our Vision of being the worlds most loved, most efficient, and most profitable airline. But without Americans hub St. Louis's plight might've been that of Pittsburgh or Columbus. 25% of Southwest Airlines employees stay at the company for 1-2 years. } A key part of Southwests growth has been its expansion into new markets. It gives customers rewards for travel with Southwest Airlines and that is customer bargaining power. } display: block; 2023 Southwest Airlines Co.All Rights Reserved. Since it is mainly a domestic airline, Southwest has to strongly consider the needs of its customers while competing with larger airline companies. .swa-footer--copyright-text a{ )"; Below are the Strengths in the SWOT Analysis of Southwest Airlines : 1. Navigate the calendar using PAGE UP and PAGE DOWN to change the month, you can also hold CONTROL and press the ARROW KEYS to change the day. html[lang="es"] div.footer div.flex-placement > div:nth-child(9) { .air-booking-select-compare-fares-secondary .compare-fares-secondary--header-cell { Updated Mar 6, 2023. Segmentation and Target Market for Southwest Airlines Southwest has clearly made strides to recover from the Covid Pandemic and return its flights to normal. Southwest has been in LUV with our Customers from the very beginning. html[lang="es"] div.footer div.flex-placement > b:nth-child(7) { Powers airline customer satisfaction ratings. /* Air Booking Select - Fare benefit first th width */ html[lang="es"] div.footer div.flex-placement > div:nth-child(10) { How many aircraft does Southwest Airlines have? Filter. We must embrace and live out our Values, every day, in every way. Inclusion has always been at the Heart of Southwest. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. /* Air Booking Select - Fare benefit first th width */ html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(1) { font-size: ; } More than 50 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. Our Promises are rooted in delivering unmatched Hospitality and cherishing passionate loyalty among our People. #FlyoutTrigger_5 > div > div > div.overlay-container--flyout-content > div > div.header-flyout--content-section > div:nth-child(3) > a:hover .link--text b * { /* Temp - GNAV Espanol Chase ad font-sizefix */ No votes so far! As our Company and Customers grew, our LUV grew too! Southwest is known for our legendary Hospitality and world-famous Culture. } Use of the Southwest websites and our Company Information constitutes acceptance of our Terms and Conditions. } WebSOUTHWEST AIRLINES CO. 2021 ANNUAL REPORT TO SHAREHOLDERS To our Shareholders: The year 2021 was a roller coaster, but ended with an encouraging, left: 467px !important; Steven Garnes position: absolute; This human resource function is one that companies are striving to continuously improve. Finding the right people, with the right attitude, can be more challenging as one may think. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit, There are interesting facts that Southwests approaches to business are based on fun, trust, community, and family. You'll get the latest news, information, and promotional offers from Southwest all in one sweet email. font: italic normal 11px/1 Arial; Southwest created the idea of senior discount, fun fares and the fun packs. margin: -1px; font: italic normal 11px/1 Arial; Since 2007, Southwests air fares are up 20% adjusted for inflation and stage length. 25% of Southwest Airlines employees majored in business. ", - Bob Jordan, Chief Executive Officer, Southwest Airlines. html[lang="es"] div.footer div.flex-placement > div:nth-child(10) { This makes Southwest Airlines one of the most reliable and punctual airlines in the U.S. National Association of Legal Assistants, Inc. The company was founded by Rollin King and Herb Kelleher in 1971. However, Southwest has made steady gains in its rebounding value, clearly showing that investors are happy with what Southwest provides. View contact profiles from Southwest Airlines Southwests loyalty program accounted for $2.1 billion in revenue in 2021. 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